Will McInnes is the CMO at Brandwatch, a leader in digital consumer intelligence and one of Europe's most successful VC-backed software firms.

Prior to that he founded NixonMcInnes, an early innovator in social media marketing.

His book Culture Shock, published by Wiley, outlined a blueprint for practical approaches to digital transformation.

He's dad to two boys and loves riding bikes with them, exploring new places and general adventures outdoors.

In this episode, we discuss:

• His journey at Brandwatch
• The thrill of moving from MD of his own business to the CMO role
• Being a wing person rather than a leader
• Craving team success
• The body knows before the mind
• Walking away from business and the excitement of the new challenge
• His New York adventure and taking his young family with him
• Having to come home when his relationship foundered 
• Re-integrating his life in the UK
• The upsides and downsides of being demanding
• The weight of working through divorce
• The lack of punctuation points in life
• Being in relentless pursuit of the next thing
• Accepting vs resisting ageing
• Different ways to leverage your passions as you age
• Opening metaphorical doors for his sons
• Wearing his feelings on his sleeve
• The edge of directiveness vs inclusiveness
• Growing up with a very strong female role model
• The anger switch when scoring own goals
• Integrating his new relationship into life with his children
• Bonding with his family through playing Rose, Thorn, Bud  

You can find out more about Will on Twitter: @willmcinnes

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